portfolio

Explore my work in social media strategy, content creation, and digital design—crafted to connect, engage, and inspire.

delta gamma, theta alpha

My vision for DG's Instagram was to build an online presence that genuinely reflected the Theta Alpha Chapter and our sisterhood. I started by rebranding the page, which included redesigning our profile picture and updating our bio and highlight covers. To maintain consistency, I incorporated our signature pink and blue colors while embracing a coastal aesthetic that reflects our chapter’s home in San Luis Obispo.

social media

Through social media, I strive to create content that is engaging, impactful, and connects with audiences. My experiences have taught me how to develop brand-specific content that stands out and captures attention. Passionate about content creation, I also enjoy working on my own projects, including my personal TikTok.

I strive to maintain a cohesive feed while creating content that highlights our chapter's values and uplifts our sisters. From personalized birthday shoutouts to posts that showcase our commitment to DEI, my goal is to foster a supportive and inclusive online presence. Passionate about short-form content, I create dynamic Reels and TikToks that capture DG events and authentically represent our chapter.

Instagram & Tik Tok: @deltagammaslo

cal poly | mustang success center

Instagram: @mustangsuccesscenter

As a resource for Cal Poly first-year students, my goal for the Instagram page is to create a space that is both informative and engaging. I curate and schedule weekly posts that highlight important events, deadlines, and resources to help students navigate their first year successfully. To maximize engagement, I incorporate Instagram Reels, carefully planning and producing content each quarter using trending sounds and relatable themes. By balancing valuable information with creative and student-friendly content, I strive to make the page an essential tool for first-year success.

PG&E Internship

During my summer at PG&E, I gained experience in scheduling daily posts using tools like Sprout Social and analyzing performance metrics. I worked on projects to document key PG&E summer events, creating digital content using CapCut that was featured on PG&E's social media platforms.

Social & Multimedia Content Creator Intern

click to view!

adobe work

personal branding

For this project, I created my own personal branding using Adobe Illustrator, Indesign, and Photoshop. My inspiration for my branding came from incorporating my favorite color, pink, while also playing around with ligatures.

Final Project

Inspiration/Moodboard

Logo Variations & Brand Colors

playing cards design

For this project, I was tasked to create my own unique set of playing cards. Utilizing Illustrator for the designs and Indesign for the layout, I created a set of playing cards inspired by the popular pink coquette aesthetic.

Final Design

Design Inspo

Initial Sketches

Joker Inspo

Final sketches–Incorporate bow element unique to each suit for couquette theme

Final Illustrator Sketch

Final Playing Cards Design

Final Box Design

recipe pages

For this project, I created a set of recipe pages showcasing a family recipe I have grown up with, tomato egg drop soup. After taking all the photos for the project, I used Adobe Photoshop and InDesign to create the final layout for the recipe pages.

Inspiration/Moodboard

Original Photos

A mix of my creative work using Adobe Illustrator, Photoshop, and InDesign.

figma

With a deep passion for the beauty industry, I created a mobile interface design for BeautyBox, a conceptual beauty app. BeautyBox allows users to browse and discover reviews for various beauty products, helping them make informed purchasing decisions. Through the explore page, users can search for different brands, read real customer reviews, and curate a personalized list of favorite brands for future reference.

For this project, I focused on building a cohesive brand identity and a seamless user experience. Using Figma, I leveraged prototyping and auto-layout features to bring my design to life, ensuring intuitive navigation and a visually appealing interface.