get to know me!

My name is Joelle and I am currently pursuing a Bachelor of Science in Graphic Communication, concentrating in User Experience/User Interface at California Polytechnic State University–San Luis Obispo.

With a background in graphic design, social media management, and content creation, I am passionate about crafting compelling digital experiences that engage and connect audiences. I have a strong interest in blending creativity with strategy to develop meaningful brand narratives, leveraging visual design, social media trends, and user-centered storytelling.

I am always looking for new opportunities and eager to take on new challenges while expanding my skill set!

experience...

Social Media Manager

Cal Poly Mustang Success Center

Sep 2023 – Present

• Oversee social media content for the Mustang Success Center Instagram, creating and scheduling posts with engaging captions about course enrollment and campus resources.

• Develop and produce engaging Instagram Reels using trending audio to share information on MSC resources and upcoming events.

Director of Social Media

Delta Gamma, Theta Alpha Chapter

Jan 2025 – Present

• Manage e-communications for Theta Alpha Chapter.

• Create and design posts for DG Instagram and Tik Tok.

Social and Multimedia Content Creator Intern

Pacific Gas & Electric Company

Jun 2024 – Aug 2024

• Produced and edited dynamic short-form videos using CapCut, covering major events, and published them on PG&E’s social media channels to increase engagement and highlight key moments.

• Coordinated and scheduled daily social media posts across multiple channels using Sprout Social, maintaining consistent brand presence and engagement.

• Monitored and analyzed weekly social media performance metrics to track engagement and platform effectiveness.

Instagram Manager

Cal Poly Graphic Communication Department

Sep 2023 – Dec 2023

• Managed and devised a Fall content calendar plan for the Cal Poly Graphic Communication Instagram.

• Collaborated and worked with three other students to create interactive and informative posts promoting the Cal Poly Graphic Communication Department and resources.

• Increased the total Instagram reach by 56.5% and engagement by 136%.

my portfolio

Explore my diverse projects showcasing creativity and expertise.